第一单元　开启创新创业之旅 ·····································································1
第一节　创新创业时代 ········································································ 1
一、认识创新创业时代 ·································································· 2
二、迎接创新创业时代 ·································································· 9
第二节　创新创业成就人生 ································································ 14
一、创新创业的紧迫性和重要性 ···················································· 14
二、创新创业实现自我、成就人生 ················································· 15
三、大学生职业选择与分析 ·························································· 18
第三节　创新创业能力为本 ································································ 24
一、创新创业能力要求 ································································ 24
二、培养大学生创新创业能力 ······················································· 29
单元小结 ························································································ 32
单元练习 ························································································ 33
第二单元　创新创业实践平台 ··································································· 34
第一节　大学生科技活动平台 ····························································· 34
一、创新创业活动的意义 ····························································· 35
二、大学生科技创新创业动态 ······················································· 37
第二节　大学生科技创新实践教育平台 ················································· 39
第三节　大学生科技创业实践教育平台 ················································· 43
一、交流平台 ············································································ 44
二、竞赛平台 ············································································ 45
三、实习平台 ············································································ 46
四、创业实践训练 ······································································ 46
大学生创新创业教育
单元小结 ························································································ 52
单元练习 ························································································ 52
第三单元　把握创新创业机会 ··································································· 56
第一节　分析创新创业环境 ································································ 56
一、创新创业环境分析 ································································ 57
二、创业环境分析方法 ································································ 61
三、创新创业环境分析的意义 ······················································· 63
第二节　发现创新创业机会 ································································ 65
一、寻找创新创业机会 ································································ 66
二、创新创业机会的调研 ····························································· 68
三、创新创业项目的选择 ····························································· 69
第三节　创业融资 ············································································ 72
一、创业融资的渠道和方式 ·························································· 72
二、创业融资的方法和技巧 ·························································· 73
三、融资程序及注意事项 ····························································· 86
四、创业融资的误区 ··································································· 88
第四节　大学生创业团队组建 ····························································· 91
一、创业团队的组成及类型 ·························································· 91
二、创业团队成员的作用及行为特征 ·············································· 94
三、创业团队的组建 ··································································· 96
四、创业团队的管理 ··································································· 98
单元小结 ······················································································· 100
单元练习 ······················································································· 100
第四单元　创新创业实践操作 ································································· 103
第一节　编制创新创业计划书 ···························································· 103
一、创新创业计划书的概念和作用 ················································ 104
二、创新创业计划书撰写原则及内容 ············································· 104
三、创新创业计划书撰写 ···························································· 109
四、创新创业计划书撰写和展示技巧 ············································· 109
第二节　创新创业企业组织 ······························································· 113
一、个人独资企业 ····································································· 113
二、合伙企业 ··········································································· 115
三、有限责任公司 ····································································· 116
四、股份有限公司 ····································································· 118
第三节　善用创新创业政策与法规 ······················································ 119
一、创新创业扶持政策的作用和意义 ············································· 120
二、指导大学生找到创业方向 ······················································ 121
三、大学生需了解政府支持创业政策 ············································· 122
四、了解与创新创业相关的法律法规 ············································· 126
单元小结 ······················································································· 130
单元练习 ······················································································· 131
第五单元　组建创新创业企业 ································································· 133
第一节　创新创业企业设立 ······························································· 133
一、设立个体工商户 ·································································· 133
二、创设个人独资企业 ······························································· 134
三、创设合伙企业 ····································································· 135
四、创设有限责任公司 ······························································· 137
第二节　创新产品开发 ····································································· 139
一、技术创新 ··········································································· 140
二、服务创新 ··········································································· 144
三、管理创新 ··········································································· 145
第三节　创新创业财务管理 ······························································· 149
一、创业中的财务问题 ······························································· 150
二、制订财务计划 ····································································· 152
第四节　新创企业营销 ····································································· 158
一、新创企业营销管理 ······························································· 159
二、新创企业营销策略 ······························································· 161
三、新创企业营销渠道 ······························································· 163
单元小结 ······················································································· 166
单元练习 ······················································································· 167